Sep 16, 2020
Our Lockabox Fridge Safe Goes Viral – A Year On
“Dad Buys Lockable Treat Box To Stop His Fiancée And Kids From Stealing His Chocolate”
So how did our lockable treat box go viral…The power of social media is one big scary platform generating not only good press but sometimes bad press too and being user-generated it is often uncontrollable. None of the team at Lockabox HQ could have anticipated what was to come on the 17th September 2019 – Lockabox Fridge Safe Goes Viral – our must have fridge box!
Since January 2019 we began to wind up the big cog that is social media, beginning to regularly post on Facebook and Instagram, posting photos, testimonials and blogs, letting the world know that we are here and expanding into new countries and market. We will be the first to admit we are not yet masters and it is still a huge learning curve!
Lockabox has been selling it’s services for just over 5 years and we have naturally built up a big honey pot of testimonials and usage cases, from the weird and wonderful “heaven’s sent me a box for my butt wipes” to the more sentimental responses “Thanks to Lockabox I have peace of mind when it comes to my Dad’s medication”. When a customer leaves a new review we receive a notification and here comes one of our favourite parts of the job… the anticipation of how, what and why the customer purchased the product, mostly because no review is ever the same.
Our fridge safe covers most grounds…. store your butter (tick), toilet roll (tick), beers (tick), children’s Calpol (tick), diabetic medication (tick), games controllers (tick) … butt wipes…(you get the gist, the list goes on….). You name it our lockable treat box can store it (well within the size of the box..don’t quote us on this!), as well as providing a level of security to those prized possessions.
So how did Lockabox’s fridge safe go viral???
It was on Tuesday 16th September 2019 at 10pm, we received an alert notification from the Amazon Buyer Messaging portal…What and who could it be?… is it a refund? VAT receipt? Who knows? (We always monitor buyer messages, which are responded to by one of our team quickly and efficiently.)
In this case, the message stated:
“Bet you’ve had a lot of orders over the past few days haha my girlfriend made a post about me buying this on facebook and it’s gone viral 😂😂 hope you can keep up with demand”
Our initial honest thoughts were, this sounds like spam, orders had been consistent and perhaps slightly above average but nothing out of the normal rise and fall of buying trends and therefore we hadn’t noticed anything out of the ordinary! It wasn’t until the next morning we were inundated with messages from friends and family stating how a post by a lady called Stacey had been shared over 59,000 times and had 115,000 amounts of comments. This was just the beginning of our fridge safe going viral….
We found the post which had been initially posted on a private facebook forum, controversy called “I Can’t Believe It’s Not Prick Advisor”
Stacey Lowe had written “So this is what it has come too! You buy a house together, have a child together, get engaged, are planning a wedding and doing your house up and this happens! Dave goes and buys a f***** fridge safe because he’s an arsehole and doesn’t want to share his chocolate with me anymore! Anyone want him? Surely this is breakup material right?! P****!”
As the post penetrated into the lives of couples and families all around the world, more and more people were finding common ground with not only Stacey but her husband. Featured in the Daily Mail, Lad Bible and Mums-net everyone wanted a Lockabox too and our sales were on the rise! An amazing moment for us as a company, especially seeing how so many people resonated with the story.
A year on and we are still focusing on making Lockabox® a household name, and letting everyone know about our must-have fridge box!
What has happened a year on…
With the post going viral and reaching people worldwide, the demand for our Lockabox fridge box increased and opened our eyes to the possibility of expanding into new markets. Since then we have focused on introducing the product to the American marketplace through Amazon US and after seeing such success with the Lockabox One Crystal we plan to make available the Jet & Opal White through Lockabox.com.
Lockabox is set to launch in Australia October 2020! We are so excited to be able to offer competitive shipping and availability to this marketplace. In addition, we are expanding the USA product offering as we continue to learn from our customers from all around the world… As a brand we are constantly learning and understanding why people choose our fridge box and how we help to improve and make small positive changes to people’s busy lives!
Our secret weapon is our patented clam-shell design (which gives the Lockabox its strength) combined with tough polycarbonate, and the best British manufacturing that doesn’t use glue and is BPA safe.