Feb 10, 2023

How to design a stand out PR box with Lockabox®


Are you launching a new product and want to make that impact? PR boxes are renowned for their ability to increase brand awareness, engagement and word of mouth with unboxing videos at the forefront of connecting new customers to a brand by cleverly leveraging influencers following…they get new exciting content and you piggyback on that exposure. 

Nothing else beats the excitement around the creation of PR marketing boxes. It’s an opportunity to really put a mark on who you are and what you’re about. This is really what gets people excited. How it feels to be part of a brand, the lifestyle and the social status that comes with it. 

We’ve all seen the unboxing videos by celebrities and influencers promoting new products by the likes of Kim Kardashian and Kylie Jenner; from perfumes & cosmetics to clothing & sweets you name it, we’ve seen it unboxed. So if they can do it, why can’t we? 

Lockabox’s top three things to think about when curating your PR marketing box campaign.

  1. Packaging

How do you want your customers to feel when the box arrives? Is it going to catch their attention, whilst being new and innovative? Some of the larger Influencers receive thousands of gifted items to promote on their channel, so how are you going to stand out from the crowd? Plus how to ensure your product will arrive safely and in style.

At Lockabox®, we work with you to make your vision a reality. From outer carton packaging design to bespoke sleeves and personalised inserts – nothing is too much! We’ve worked with some big names such as Dojo payment provider, MAC cosmetics on a new product campaign and Forterra for creating sleeves for hardware stores.

Burger brand in clear lock box for marketing campaign.
  1. Personalisation

We all want our brand to be singing from the rooftops and what better way than to personalise your PR box.  In a crowded marketplace, it’s important to make sure that you’re offering a unique and/yet interactive experience. At Lockabox®, we can offer different levels of personalisation to help you/your brand stand out without blowing the budget – but if you are going for maximum impact, we’re open for discussion

  1. Sticker personalisation – 60 units + 
  2. Screen Print personalisation – 120 units +
  3. Engraved/ laser cut personalisation – 1200 units +
  4. Exclusive unique colour – 3,000 units +

If your interested to find out more, don’t hesitate to book a call with Alex,our Senior Account Manager, – +44 (0) 1548 856574

  1. Promotion – Call to Action

You must make sure your message and call to action is clear. What do you want the customer to do (or rather) what do you want the influencer to do. This is where affiliate codes and/or social media hashtags come into play . You want to create compounding interest – more eyes on the product means more reach and engagement and therefore more brand awareness!

Clear lock box filled with juice boxes and hat to promote new drinks brand.

So you’ve got the vision and the idea but how to justify the cost of a PR box to your line manager? 

What you will need is a clear strategy and KPIs that will allow you to measure the success of the campaign. What are the campaign goals? How can you measure engagement? With the Lockabox One™, you can set a unique 3 digit code which means they will have to contact you to be able to open the box and interact with both you and the new products, which means not only can you track who interacts with your PR box but also makes for an exciting brand experience. 

At Lockabox®, we love working with brands. If you’re looking for a new idea to create buzz and excitement around a product launch, don’t hesitate to reach out. You can either email [email protected] or call +44 (0) 1548 856574. All discussions are confidential and bespoke, tailored to your business needs and location. 

Box clever

Our secret weapon is our patented clam-shell design (which gives the Lockabox its strength) combined with tough polycarbonate, and the best British manufacturing that doesn’t use glue and is BPA safe.